Hi, this is my blog, and I will share some long-form writing here. For years most of what I learned ended up in spreadsheets, client reports and late-night notes on my phone. Some of it deserves a better home than that, so here we are.
Why I’m starting a blog
I enjoy short posts on LinkedIn, but some ideas just don’t fit in a few lines. When I fix a messy SEO problem or finally get a dashboard to tell the truth, the interesting part is usually the path: what I tried first, what didn’t work, and the small detail that changed everything. That’s hard to squeeze into a caption.
Writing things down properly also helps me think. If I can’t explain something clearly here, I probably don’t understand it as well as I thought I did.
What you’ll find here
Mostly three things: data and analytics, SEO and growth, and a bit of creativity, which is where side projects, design and the odd random idea will land. Expect real examples, a few charts, and honest notes about what went wrong as well as what worked.
I’m not planning to post every week. I’d rather publish fewer pieces that are actually useful to read.
Say hello
If something here helps you, or you think I got it wrong, I’d love to hear about it. You can find me on LinkedIn and X, or through the contact page on yousef.uk. Thanks for stopping by, and see you in the next post.